IMS Research & Insights

Research for Organizations Navigating AI, Discovery and Digital Change

IMS publishes practical research, application reports and field insights focused on how AI is changing discovery, organizational strategy, membership, technology and growth.

Featured Reports

IMS Industry Insights Report · Vol. 1

The New Rules of Discovery

AI search is changing how people find businesses, organizations, experts and trusted information. This report examines what is changing, why traditional search visibility is no longer enough and what leaders need to understand now.

  • How AI search changes discovery
  • Why authority signals matter
  • Where organizations are losing visibility
  • What leaders should watch next

Registration required.

IMS Application Report

Applying the New Rules of Discovery

An application report for associations and membership organizations examining how the New Rules of Discovery can be applied to make members, experts, resources and programs easier to discover and verify in AI-driven search.

  • Improve member and expert discoverability
  • Strengthen organizational authority signals
  • Structure directories and resource libraries for AI
  • Create a roadmap for verification and discovery

Open access. No registration required.

From Research to Application

IMS research is designed to identify a change in the market, test what it means in practice and translate the findings into actions organizations can evaluate and implement.

Research

Identify meaningful shifts in discovery, technology, membership and organizational behavior.

Application

Examine how those shifts affect specific organizations, industries and operating models.

Implementation

Turn the findings into strategy, infrastructure, services or IMS-powered solutions.

Want to Apply the Research to Your Organization?

IMS works with businesses, associations and membership organizations to evaluate their current visibility, systems and opportunities for digital transformation.

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